Friday, June 08, 2007

The Purple Cow Is Coming to Toronto

SIPpost Issue # 559: June 7, 2007
Credit: sipgroup.org

The Official Newsletter of the Society of Internet Professionals (SIP)
Issue # 559: June 7, 2007
Editor/Publisher: Max Haroon: editor@sipgroup.org
Previous Issues: http://www.sipgroup.org/news/newsletterarchive.html
4th Search Engine Strategies Show & Conference, (Marketing and Optimization) June 12-13, 2007 at Metro Toronto Convention Centre

We are proud to be an Association Sponsor of this show and conference. This is a two-day, multi-tracked conference focused on all search related promotions, revealing all the innovative marketing approaches and tactics used to reach your customers. Listen to "success stories" and the best practices from SEM/SEO industry leaders, experts and the search engines themselves. Visit www.SES-Toronto.com. Use promotion code 10SIP and save 10% off.

Sessions include:
  • Local Search: A Growth Industry
  • Marketing to Women Online
  • The Canadian Search Landscape
  • Search User Behavior
  • RSS, Blogs, & Podcasts: Successful Syndication Tips
  • Linkbaiting & Widgets: Viral Bag o' Tricks
Details

SIP Launches AIP (SEO) Certification at SES Show

As a key part of its mandate, Society of Internet Professionals (SIP) has established AIP (SEO) designation, a standard of professionalism for practicing SEO professionals. Accredited Internet Professional (AIP) designation is an accreditation of an Internet professional’s qualification and experience.

Search Engine Optimization (SEO) Professional is a practicing Internet professional who integrates web technologies to market and promote businesses and their web sites. A SEO Specialist is a combination of search engine marketing strategist and public relations specialist with a good knowledge of online and offline business promotion practices.

Download Media Release (pdf)

Details & Application Package
Take the Self-Assessment, review competencies & download the application from our web site:
http://sipgroup.org/certification.html


Association of Independent Consultants (AIC) in partnership with SIP presents
Podcasting for Profit


Would you like to cash in on the new 'podcasting' craze? Leesa Barnes will show you how to generate leads and make money using a 7 Step Process that she developed and has used worldwide.

Presenter
Leesa Barnes. President of Toronto-based Caprica Interactive Marketing. Leesa has helped hundreds of businesses worldwide generate an income from podcasting. She is author of the forthcoming book called Podcasting for Profit.

Date and Time
Monday June 25, 2007, 7:30 p.m. (Registration at 7:00 p.m.)

Location
CROWNE PLAZA HOTEL, 1250 Eglinton Avenue East, Toronto
Map and Directions >>
(The entrance to the hotel is on Wynford Dr.) Parking is $3

Registration
$25 (SIP members $10, please rsvp if you wish to attend as a SIP member) at the door

Details

Topic: PODCASTING FOR PROFIT
3 Ways to Make Money from Podcasting
Presented by: Leesa Barnes President of Caprica Interactive Marketing
Do you want a better ROI where your business is concerned? Would you like to cash in on the new 'podcasting' craze?
Leesa Barnes will show you how to generate leads and make money using a 7 Step Process that she developed and has used worldwide.
In this workshop, you'll learn how to:
1. Attract new clients to your consulting business without wasting time conducting complimentary sessions.
2. Create additional streams of income with your podcast, so you can work less yet earn more.
3. Become a star in your industry and command a following on pennies a day.
4. Create leads and open doors without having to cold call.
5. Get that book deal without having to write a book proposal or work through a literary agent.
6. Gain a top ranking on page 1 in Google without hiring a search engine expert.

About Leesa Barnes:
Working with management teams, entrepreneurs and organizations, Leesa Barnes teaches insider tips on how to open doors, generate leads and make money using a podcast. She is President of Toronto-based Caprica Interactive Marketing. Leesa has helped hundreds of businesses worldwide generate an income from podcasting. She is author of the forthcoming book called Podcasting for Profit (Maxpress, August 2007) which will show individuals and businesses how to make money podcasting in seven easy steps.
Learn more about Leesa Barnes


PS:
How many interesting events are coming next week in Toronto. It’s going to be a very busy time.
First and foremost, Segh Godin is coming to Toronto. He is our guru. The Purple Cow. Never boring. Founder and original squid at Squidoo.

Wednesday, June 13, 2007
9:00am - 9:45am
Keynote Presentation: Seth Godin, entrepreneur, agent of change and author of The Dip.
Don't miss Wednesday morning's Keynote Presentation with entrepreneur and bestselling author Seth Godin. Godin is author of The Dip, which has been reviewed as "a mind grenade" and provides a little bit of insight that will help you see what's causing your organization (or you) to get stuck.


TEDTalks: Seth Godin: Sliced bread and other marketing delights
Credit: TED Conferences

permanent link:

The Purple Cow Is Coming to Toronto
http://bizjunction.blogspot.com/2007/06/purple-cow-is-coming-to-toronto.html

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